Search Engine Optimization
Qualified…Valuable…Profitable - The Best Traffic Is Organic From SEO No Question
Why is Organic Traffic better than Facebook or Google ads to get new patients? SEO, or search engine optimization, is marketing that boosts your practice to show up at the top of Google when people look for your services online.
SEO works better than any other traffic source because it specifically targets people SEARCHING for what you offer. They have what’s called “search intent”.
It’s because of this search intent that a person looking for Botox, Rhinoplasty, or Veneers is 10X more likely to become your patient than someone randomly seeing an ad while talking to a friend on Facebook…
Does Your Practice Show Up On Page 1 Of A Google Search?
Right now, someone is searching for your most profitable service. Will they find you or your competition? To be clear, we’re talking about showing up for the competitive services that make you (and your competition) the most money.
There’s a saying in marketing…Where do you hide a dead body? On page 2 of a Google search. Why? Because pretty much no one goes past the bottom of page one. As for clicks, studies show that most people don’t click past the first 5 results. So you better rank high.